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Assistant Store Manager - GO Express

Blacks Outdoor- 0428 Cheltenham, Unit 2, 13-17 The Promenade, CHELTENHAM, Gloucestershire, United Kingdom Req #151
09 March 2025
At GO Outdoors our purpose is strong and clear; “to inspire and equip everyone for life outdoors”. That’s because we passionately believe in the positive benefits of the outdoors, whether that be the daily dog walk or hiking Ben Nevis, horse riding or cold water therapy, we provide the best equipment for all outdoor activities, always at the best price guaranteed! Our values aren’t just posters on the wall, we live them every day; ‘One Team ‘we are stronger together’, ‘Responsibility ‘we take ownership’, ‘Passion ‘we believe in what we do’ and ‘Integrity ‘we do the right thing’. Clear values which help us to fulfil our mission to be ‘the nations favourite outdoor retailer’. If you share our passion and want to make a difference join our team to be a part of something ‘unbeatable’!

Role overview:  

We are seeking a skilled Assistant Manager with strong leadership & communication abilities to guide their team towards achieving sales & KPI targets whilst providing unparalleled service. 

Responsibilities:  

  • Supporting the Store Manager in effectively running all store operations to ensure meeting or exceeding sales & KPI targets.  

  • Setting clear sales goals, tracking performances whilst evolving processes to ensure continuous store growth. 

  • Creating a positive team culture through recruiting, training & continuously developing your staff.  

  • Building a motivated and high performing team, increasing chances of store success. 

  • Analysing sales data and financial reports to make quick and well-informed decisions alongside the Store Manager, identifying and responding to areas of opportunity Operationally & Commercially. 

Role objectives and KPI’s:  

  • Support the store manager in ensuring the store achieves the highest level of customer satisfaction by driving and maintaining exceptional service standards and promptly and addressing customer needs. 

  • Drive store sales through effective merchandising, stock replenishment & team motivation. 

  • Monitor and drive all key performance indicators such as Sales, Conversion, Units and more. 

  • Support the Store Manager in optimising financial performance of the store by effectively managing costs, including audit compliance and wage cost. 

  • Foster a positive work environment by leading, mentoring, and mentoring and developing store colleagues to enhance their performance and engagement. 

Skills and Experience: 

  • Experience in implementing, tracking and refining store operational processes in order to achieve maximum efficiency & KPI results. 

  • Passion & confidence in Leading and Supporting your team through their own career Development. 

  • An ability to interpret and react commercially to financial reports to support store sales growth 

 

 

Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager. Thank you again for your time

Other details

  • Job Family Retail Manager
  • Pay Type Salary
  • Employment Indicator Permanent
Location on Google Maps
  • Blacks Outdoor- 0428 Cheltenham, Unit 2, 13-17 The Promenade, CHELTENHAM, Gloucestershire, United Kingdom