CRM Executive - JD

CRM Executive

Responsible to : JD CRM Manager

Department: Digital

Location: Bury

Hours: 40 hours per week

Role Overview :

The purpose of this job is to managing the customer database and CRM activity including email activity, research and reporting

Key Duties/Responsibilities:

•Deploying and managing email campaigns including standard sends/automated sends/trigger sends

•Managing the customer database, ensuring we are protecting our deliverability reputation by targeting customers effectively.

• You will understand the customer lifecycle, implement test and learn in order to optimise communications across all channels, email, paid and outbound.

•Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.

•Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.

•Working with the digital, buying and merchandising teams to plan promotional email campaigns promoting key product areas and brand messages.

•Continued analysis and measurement of email performance and benchmarking against competitors and other leading retailers for best practice.

•Continuously analysing and reporting site and content performance and recommending improvements and developments.

•Develop a full email testing plan to test email content, subject lines, send times and any other tests we wish to conduct.

•As part of the digital team, setting a great example to all colleagues of the business.

Skills/Experience/Knowledge needed:

•Experience of CRM programs is essential

•University graduate or equivalent marketing qualification is advantageous.

•Strong organisational skills and a good multi-tasker is essential

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