Loyalty Campaign Analyst

Loyalty Campaign Analyst

Role Overview:

As a Loyalty Campaign Analyst, you will be instrumental in driving the success of campaigns run through JD’s loyalty programme (JD STATUS) and by doing so increase customer loyalty and value to the business. You will provide insight and recommendations on how to optimise the impact of campaigns and you will undertake customer analytics to identify and inform how JD targets the right offer, to the right customers, at the right time. You will be a strong communicator and enjoy working collaboratively with the wider loyalty team. You will have experience of using a wide range of analytical tools to understand customer behaviour and have had experience of campaign segmentation using SQL ideally within a loyalty program.

Responsibilities:

• Measure the impact of loyalty campaigns and provide insight and recommendations on how to improve performance and maximise business results
• Run campaign segmentation to produce audiences and groups for targeted campaigns and CRM communications
• Perform customer analytics on the loyalty customer base to inform loyalty strategy and forecast performance of future activity
• Create and maintain a repository of campaign insights and learnings and democratise these to relevant stakeholders
• Provide regular reporting on campaign performance and other loyalty business processes and present findings to stakeholders at all levels
• Automate, optimise and standardise existing campaign processes whilst helping to integrate new campaign martech
• Support the wider loyalty team with analysis

Role Objectives and KPI’s:

The objective of this role is is to deliver and maximise the performance of loyalty campaigns that are sent to the JD STATUS member base. You will support the campaign process by running campaign segmentation and creating the campaign outputs  that are sent to the loyalty platform and CRM systems to deliver offers to the member base. You will be the main point of contact to understand historical campaign learnings and performance. You will make recommendations on how to maximise performance in future and work with the wider team in identifying opportunities to optimise campaigns.

Skills and Experience:

• Ideally you will have a minimum of 2-3 years’ experience working in a fast-paced organisation in an Analytics or Data team
• You will have experience of running campaign segmentation for customer management campaigns ideally within a loyalty program  
• You will ideally have a background working in Retail or come from a customer facing business area.

• Commercial experience using SQL is essential and any experience in R or Python would be an advantage.

• You will have led and owned data analysis, reporting or projects and will be comfortable in owning pieces of work and driving them forward.
• You will be able to take a piece of work from end to end
• You will be comfortable in facing and presenting work to stakeholders.
• You will have a process improvement mindset and are happy to challenge the status quo.
• You will have high organisational skills & attention to detail.
• You will face into senior stakeholders and be able to manage expectations accordingly.
• Ability to work independently under pressure and to tight deadlines with an excellent attention to detail.
• Ability to analyse and interpret statistical information.
• Ability to think strategically.
• Excellent analytical and problem-solving skills.

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