Copywriter

At JD Outdoors, we’re not just the UK’s leading outdoor retailer — we’re part of a dynamic retail group that includes household names like JD Sports, Size?, Blacks, Millets, and GO Outdoors. Backed by the strength and scale of the JD Group, JD Outdoors operate in stores across the UK and continue to grow. Our mission? To help millions of customers get outside, get active, and enjoy the outdoors — with the best gear, the best advice, and the best service in the industry.

But our success doesn’t stop at the shop floor. Behind every great store is a network of talented professionals at our head office in Greater Manchester, where our teams drive innovation, strategy, and operational excellence. From Buying, Merchandising, Marketing, and Digital, to Finance, and Supply Chain, we offer exciting opportunities across all areas of retail and retail support.

As part of the JD Group, we’re backed by the strength and scale of a global retail powerhouse, offering career development, training, and the stability of a business that’s continually investing in its people and future.

Whether you’re guiding customers in-store or shaping our future behind the scenes, at GO Outdoors you’ll be part of something bigger — and help us take adventure further.

If you’re passionate about outdoor adventure, customer experience, or driving retail excellence, joining JD Outdoors means becoming part of a fast-paced, supportive team with big ambitions.

Key aspects of this role include:

• Creating engaging product copy across various touchpoints, adopting the tone of voice to suit the brand and product type.
• Search Engine Optimisation: Incorporating relevant target keywords to improve online visibility. 
• Proficient user of Microsoft Word and Excel.
• Excellent time management, including experience of using task management tools such as Monday.com.
• Collaborating with multiple teams including marketing, social media, buying, external brands, and our creative studio.
• Keen to work for a dynamic, ambitious and fast-paced retailer.
• The ideal candidate will be comfortable with a varied workload and able to plan and adapt to changes quickly to ensure KPI’s are maintained.
• Awareness of html coding would be advantageous but is not essential.

Key Responsibilities

• Copy Creation: Produce engaging descriptions for outdoors products, ensuring tone of voice is consistent and defined for each brand
• SEO & Content Management: Ensure all content is SEO-friendly, accurate, up-to-date, and aligned with keyword strategies
• Collaboration: Work closely with various teams to ensure copy aligns with marketing and product messages
• Adaptability: Quickly adapt to changes in workload and priorities

Required Skills:

• Strong writing skills: Ability to craft clear, concise, and persuasive copy that quickly explains key selling features.
• Meticulous attention to detail with exceptional grammar and spelling.
• Creative thinking: Ability to develop innovative and engaging copy across a range of brand voices.
• Research skills: Ability to gather information and understand target audiences. 
• Microsoft Word and Excel
• Strong communication skills, creativity, and the ability to work well within a team.
• Ability to work well within a team and adapt to changes quickly.

Preferred Skills:

• Familiarity with digital Product Information Management (PIM) tools
• Previous experience in a copywriting or communications role
• Experience writing for retail, fashion, or lifestyle products
• Able to provide a portfolio or examples of written work
• Familiarity with digital Product Information Management tools
• Experience of using digital Workload management tools

We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff Discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.

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