Marketing Executive - 12 month FTC

Marketing Executive - 12 months FTC

Responsible to:               Head of Marketing & Business Strategy

Department:                   Marketing - Go Outdoors, Black and Millets

Location:                          Bury

Role Overview:

The purpose of this role is to assist in the creation of marketing requirements to drive footfall, traffic & sales to all JD Outdoors fascia stores & website.  You will represent the JD Outdoor brands and contribute to marketing idea generation, planning & execution, with a particular focus on store-specific support.

Key Areas of Responsibility:

• Assisting the creative, messaging and campaign management of all National, Regional and Store Advertising to include TV, Radio, Outdoor, Press & Digital.
• Maintaining all marketing calendars for all activities.

• Events management.
• Creating and managing the critical path for all activity within my remit.
• Adhering to the brand guidelines in all marketing materials.
• Writing clear briefs for all material to ensure it meets business objectives.
• Ensuring all advertising copy, visual and audio is accurate and delivered on time and to all relevant parties.
• Sharing creative/campaign plans with the online team to drive consistency & create co-ordinated campaigns.
• Budget management for TV, Radio, Outdoor, Press, Digital, Store Support, Events – across PO’s, invoicing, budget tracker.
• Delivering regional and store marketing support through media and events, for new / refreshed / relocated / converted stores to drive performance to meet set targets.
• Understanding each of the target stores through regular visits, media audits and strong relationships with the store teams.
• Coordinating across multiple business functions to deliver the store/regional plan e.g. digital, social & content, group sales.
• Developing a local marketing tool kit to ensure stores have the tools to effectively market themselves with the brand guidelines.
• Working with group sales to build store databases through outreach into the local communities.
• Analysing all activity with relevant KPI’s, sharing with the team and building into future support plans.
• Working with relevant store teams and Regional Managers, utilising local knowledge / requirements, briefing on support events and providing feedback on results.
• Maintaining guard files for all activity
• Acting as a point of contact for any store marketing queries
• Able to support other marketing functions when required.

Skills & Knowledge:

• Prior Regional Marketing / Media / Events experience preferably gained in a retail environment
• Highly organised to manage multiple projects & timescales
• Customer focused
• Strong communicator
• Ability to build relationships at a distance especially with the store teams
• Confident using Microsoft packages – Word, Excel, PowerPoint

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